AI Insights · Timothy · July 2022
Top 5 Free to Play Games in New Zealand: Q2 2022 Performance
Explore the performance of the top five free-to-play games in New Zealand during Q2 2022, with data on downloads, revenue, and active users.
During the second quarter of 2022, the top five free-to-play games in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here, we delve into the details of these metrics for each game, based on data from Sensor Tower.
Subway Surfers saw a significant increase in weekly revenue, peaking at approximately $7.3K in the final week of May. Weekly downloads for the game also surged, reaching 24K in mid-May. The game maintained a strong user base, with weekly active users peaking at around 200K in early June.
Fill The Fridge! experienced a gradual decline in weekly revenue, starting at $365 and stabilizing around $240 by the end of June. Weekly downloads fluctuated, with a notable dip in early May to 4.6K, but recovered to 9.5K by mid-June. Active users showed a consistent upward trend, reaching 21.6K in the last week of June.
Wordle! had a varied revenue pattern, starting at $496 and peaking at $1K in mid-April, before stabilizing around $552 in late June. Weekly downloads saw a significant drop from 15.3K in mid-April to around 3.7K by the end of June. Active users followed a similar trend, peaking at 50K in mid-April and stabilizing around 35K by the end of the quarter.
Tall Man Run showed minimal revenue, with a peak of $91 in late May. Downloads increased significantly from 251 in late March to 11.7K in mid-May, before declining to 3.4K by the end of June. The game’s active users mirrored this trend, peaking at 19.1K in mid-May and dropping to 10K by the end of June.
Roblox maintained a robust revenue stream, with weekly revenue fluctuating between $52K and $79K. Downloads remained relatively stable, averaging around 5K weekly. The game boasted a high number of active users, consistently surpassing 250K, and peaking at 287K in the final week of June.
For more detailed insights, visit Sensor Tower.